Antön Valentine
About Author
April 26, 2021
 in 
Business Consulting

3 Red Flags To Lookout For When Searching For A Business Coach

If you’re in the process of starting a business or trying to improve the current state of a business, you’ll probably seek the help of a professional business coach. These professionals can go by many different names: coach, guru, consultant, maybe even wizard. No matter what they call themselves, you need to be able to tell the difference between someone that is going to help your business and someone who is going to waste your time, money, and possibly do some damage to your business.

We’re living in a new age of DIYers, self-made and self-taught experts, and those who might look the part but have nothing more to offer than a facade. That being the case, we’re going to dive into a few signs to look out for that will help you separate the real experts from the phonies.

My Way or the Highway” Solutions

A good coach will listen to your pain points and craft solutions that best fit your situation and your resources because while they may be the expert, they still work for you. If a business coach is persistent in forcing you into a box of solutions that fit their limitations more than they fit your needs, that would be a sign to walk away and continue your search. This is not to discredit specialists, but rather to ensure that you’re working with someone who has the solutions that best fit your pain points. A simple way to put it is: the more experienced and prepared expert will have a larger toolbox than the rookie who swears by their 1-3 tools for every problem.

Smoke and Mirrors and Manifestations

Many of us are well aware that having the right mindset and attitude is extremely important, but it isn’t the end all be all. Be cautious when encountering coaches and gurus who rely on quotes, motivational smartphone backgrounds, and good vibes to make your business more successful; these individuals are most likely hypemen/hypewomen disguised as business experts. While being in the right headspace and having trust in your intuition are very valuable, you must not forget to have a viable plan to execute and optimize.

The Surprise Money Pit

The saying goes,” You have to spend money to make money”, and while this is true to some extent, a true expert will know that there are plenty of practical and popular ways to level up your business without making heavy withdrawals from the bank. Some business coaches will tell you to rely heavily (or exclusively) on advertising, influencer marketing, cutting prices, or maybe even a new product management software that costs a pretty penny for features that you don’t need or could recreate in-house. This is where you’ll want to consult your CFO/finance person and probably your marketing team to see what you can afford and if any of these solutions are unnecessary. If possible, find a coach with experience working with both corporations and small businesses; they will often have inexpensive or free solutions that yield similar or better results.

There you have it, three red flags to watch out for when choosing and working with business coaches. While these aren’t the only red flags to watch, they are definitely big ones that can make or break the relationship between your business and a business coach. Also, it never hurts to get second opinions from other vetted experts (shameless Copper & Vine plug)!

More Posts

You Might Also Like

Read More
Strategy

How to Disrupt an Industry

Disruption is the word that is defined for the drive of this new generation of business people who want to use technology to take over the traditional business models established by the Big Players of the Industry. If you have a good idea and the drive which you think can take you to the destiny of creating the next big thing through Disrupting an existing industry, take a note of these three fundamental steps which will surely bring you closer to your future...
Read More
Design

How To Make Your Website Mobile-Friendly

No matter what business you run, what its capital is or where you are located, your website must be able to accommodate mobile users to run a business successfully. A mobile-friendly website gives users instant access to data from any part of the world at any time. In today's competitive era, when businesses are looking for creative ways to connect with their audience, a mobile-friendly website can help you to improve user experience easily and effectively. With it, your potential clients can contact you instantly. Mobile-ready websites also play a vital role in Search Engine Optimization. Google likes mobile-friendly content and thus, ranks such websites higher on search engine result pages. So, have you optimized your website for mobile devices?
Read More
Product Development

The Downside Of 3rd Party Integrations

In our previous blog, we have discussed third-party integration and its benefits in detail. We have also talked about how these third-party APIs help developers build applications or websites that accelerate business operations and functions. While this system is an excellent programming shortcut for businesses with limited time and budget and is known for making the development process fast and effective, it has drawbacks. Thus, if you embrace this technologically advanced process to develop your web solution, do not overlook its flipsides to avoid costly mistakes.